MDX  Miami-Dade Expressway Authority

Inspired by true stories of people who lost loved ones in auto accidents caused by texting and driving this campaign was designed to make an emotional impact with the absurd truth that a person died simply because they felt compelled to text LOL. Hard hitting and disturbing, this got quite a reaction.
Pete Barrett was the photographer and I can attest to how exhausted we all were after hearing the stories and seeing the real pain people had endured.