Out of the Blue Advertising had an opportunity to pitch Jungle Island and hired me to produce the strategy and creative direction for the entire pitch which included new mascots, new logos, new print design, outdoor and online presence. We won the account together and we still have it to this day. The client fell in love with everything we recommended including the brilliant tagline FEEL THE WILD. It conveys the feeling you get while there as well as the fact you can actually touch wild animals. The design was inspired by the new tropical foliage that was being installed. while remaining clean and bright.
