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Celebrity Cruises
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Celebrity Cruises requested a campaign concept that explained the X in their identity and on their ships. Working with Out of the Blue Advertising I coined the concept WELCOME TO THE X LEVEL. Our strategy of Celebrity being a step above the usual cruise ships included a social media component where any guest who photographs any X’s discovered during their cruise could share them on a social media page. The guests with the best posts would receive free drinks and other incentives.
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