![](https://christothcreative.com/work/wp-content/uploads/2015/08/logo.toht_1.png)
Calder Casino and Race Course
![](https://christothcreative.com/work/wp-content/uploads/2015/08/Calder-outdoor2.jpg)
Calder Race track was adding a Casino and looking for a way to announce this huge addition to their venue. Working with Turbulence Advertising I coined the tagline WHAT A RIDE! It captured the new addition of a premier thoroughbred race course without forgetting the excitement the entire entertainment and gaming facility had to offer. Combining Racing with a Casino led us to do some very interesting ideas. What happens when you combine thoroughbred racing with the finest casino? What a ride!
![](https://christothcreative.com/work/wp-content/uploads/2015/08/Calder-ads-for-portfolio-3.jpg)
![](https://christothcreative.com/work/wp-content/uploads/2015/08/Calder-ads-for-portfolio-5.jpg)
![](https://christothcreative.com/work/wp-content/uploads/2015/08/Calder-ads-for-portfolio-4.jpg)
![](https://christothcreative.com/work/wp-content/uploads/2015/08/Calder-ads-for-portfolio-6.jpg)
![](https://christothcreative.com/work/wp-content/uploads/2015/08/Calder-ads-for-portfolio-2.jpg)