BSG Partners, otherwise known as Beber Silverstein, brought me on board to pitch this new healthcare system that was a merger of several smaller hospitals now under one name. Located in the Heartland they wanted to announce the new beginning of this new brand in a big way.
Due to Joe Perz’s (creative director of BSG) excellent communication about this healthcare providers religious background known for better care, the fact this merger came with a much needed financial boost, the local community being absolutely crazed about football and that they already were working with Peyton Manning, it hit me like a ton of bricks.
IT’S GOOD! So obvious yet so profound. The hospital gained a new start and the message was positive and exciting. After providing dozens of images with people representing the local community shot at a low angles with arms up in the TOUCHDOWN sign complete with sunshine, the idea was presented to the client. “SOLD” was the clients immediate response before our pitch even could be started.