Americo sets the bar high by making 100% American made floor, hand and utility cleaning pads for industrial use with 100% recycled materials.
Even their boxes are 45% recycled materials. This campaign set out to not only tell this story but to visually separate them from the typically industrial imagery in this category. Working with the Mark Slatko, we created this distinct campaign under our brilliant concept AMERICO, THE BEAUTIFUL consisting of print ads that also developed into posters, web banners and trade show booths.
The challenge was convincing the client to not show the product as the hero in every ad. Diplomacy and good salesmanship prevailed and the result was worth the efforts.