Amen Clinics + Brain MD – Chris Toth Creative

Amen Clinics Brand Relaunch

Brand Relaunch Video

When I joined the Amen brands, their four divisions — Amen Clinics, BrainMD, Amen University, and the Change Your Brain Foundation — needed more than a new look. They needed a single, scalable brand system.

Over two years, I led that transformation: aligning teams, consolidating assets, and delivering the first cohesive brand architecture in the organization’s history. The result was a unified identity — one logo system, one voice, one story — built to connect science, empathy, and storytelling.

Amen Clinics stands apart by using SPECT brain imaging to identify biological issues before creating care plans. Communicating that breakthrough required clarity, emotion, and scale.

I led a lean, cross-functional team to build digital campaigns, testimonial films, and a restructured ad strategy that elevated awareness and trust.

Results:

Daily bookings doubled, from $190K to $400K+.
Media costs dropped 60% through smarter in-house production.
Creative output and performance climbed across all channels — with flat staffing costs.
The brand voice became more human, resonating with people searching for hope and real answers.

This work unified a national organization, modernized its story, and positioned Amen Clinics as a compassionate leader in brain-health innovation.

Mission Statement Video

Social Media Videos

Static Paid Ads

Custom Landing Pages for All Paid Advertising

BrainMD Supplements

BrainMD had a growing portfolio of supplements, digital products, and wellness tools that needed to feel more distinctive while still working together as one brand. I led creative direction across packaging, digital campaigns, and the BrainMD+ experience, creating a clearer, more consistent system designed to improve product recognition, strengthen consumer appeal, and connect the brand across physical and digital touchpoints.

The packaging exploration introduced a cleaner white architecture and product-level color cues to make individual supplements easier to identify while giving each product a more distinct personality. That visual system extended into lifestyle-driven digital campaign concepts and the BrainMD+ app, connecting product marketing with a broader wellness experience focused on mindfulness, focus, stress management, and healthier daily habits.