Out of the Blue Advertising brought me in to lead strategy and creative direction for the Jungle Island pitch. The work included a full reintroduction of the brand—new mascots, logos, print, outdoor, and digital presence.

The pitch won, and the relationship continues today. Central to the idea was the line FEEL THE WILD, capturing both the emotional experience of the park and its hands-on connection to animals. The visual system drew inspiration from newly introduced tropical foliage, balancing energy and immersion with a clean, bright aesthetic.