Flor de Caña

When Flor de Caña came to us, they requested advertising ideas in a mere 3 days to sell an aged rum that takes at least 12 years to create. (0r 105,120 hours) Inspiration came from the this somewhat absurd situation and the client loved it. It simply captured how they invest all their effort and assets into making great rums and how everything else is obviously secondary. I would say they have their priorities straight wouldn’t you?