This fun outdoor campaign was created for Coppertone in the spirit of the original illustration of the little girl and dog tugging on her swim suit. We wanted to take the same style and update it with adults and bring the brands legacy up to date with creative writing. I simply love the result. Working with writer Mark Slatko, we reminded people vacationing in the sun belt of the serious issues of over exposure in a light hearted way that fit the Coppertone brand.