While collaborating with Tattoo Projects they landed Victory Motorcycles. This campaign was one of many concepts I presented and the client chose this direction to be produced. The feeling you get from just one ride is unlike any other motorcyle on the road. The client insisted “If you ride one, you’ll own one.” and we ran with it. Seperating the brand from all others while remaining sophisticated, fresh and above all else BOLD this work is some of my best.