< Super Bowl Host Committee >

While working with Ronin Advertising, I was given the opportunity to announce the coming of the Super Bowl to Miami in coordination with The South Florida Super Bowl Host Committee. We managed to get Don Shula, the legend, to work with us and utilizing other iconic symbols of Florida created this fun and memorable campaign that briefly covered the entire South Florida area with ads, posters, banners and tv commercials. While shooting, I found Don Shula to be surprisingly cooperative and hardworking considering we must have shot this scene 30 times while the south Florida sun pounded on us all until late in the day.