Working with Tattoo Projects on Sheetz, we created a modern take on classic Americana to celebrate the brand’s first-rate service and unmistakable work ethic. The imagery updated a familiar patriotic visual language while staying true to Sheetz’s existing logo and graphic system.

At a time when the economy was challenging, the message was clear and reassuring: Sheetz was working hard—day and night—to make life easier for the people who rely on them.