Calder Race track was adding a Casino and looking for a way to announce this huge addition to their venue. Working with Turbulence Advertising I coined the tagline WHAT A RIDE! It captured the new addition of a premier thoroughbred race course without forgetting the excitment the entire entertainment facility had to offer. Combining Racing with a Casino led us to to some very interesting ideas. What happens when you combine thoroughbred racing with the finest casino? What a ride!