While consulting with Capsule Media in Miami on several projects an opportunity to build a new brand from the ground up came to us. The product was a premium level of health care with consistent branding and facilities. The tagline, color palette, interior design, graphic treatments and photography style was developed for them including this logo. “Your primary choice in care” would provide healing from the moment you arrive with aroma therapy, sensory comforts like calming sounds of rainforests, a “well-tendant” who greets you upon arrival, as well as comforting home-like surroundings. Centrum was to set a new standard of healthcare for everyday people.
Newport Advisors found many of their software clients had no way to easily allow employees to request time off. This created a time-consuming and tedious process for management to know who was off when and if they could afford to allow another person time off when requested. We began by deleting the name with a must have requirement of a smart url. After researching dozens of names we agreed lets keep it simple and easy to remember. TakeOff.Work was born.
The logo was meant to resemble the simple on off button on mobile apps to capture how easy this app was to use for employees and administration. See the website and app at TakeOff.Work
The end result was quite striking in stores and sales immediately increased.
“The Soul of the South” . Utilizing the state, area and tagline in one cohesive shape allowed for all future advertising to be easy to keep consistent no matter how small the media.