Element is a technologically advanced luxury condominium residence in downtown Tampa Florida. While working with Ronin Advertising, I created this striking campaign from the concept the fact that the building actually recognizes you and activates art, music temperature and light preferences at your arrival. It literally became you. From the moment you stepped through the door you were immediately embraced in your preferred element. Ann Trondle Price was the writer and we “discovered” this perfect statement together. A campaign that still stands up against the very competitive and often repetitious advertising of this category, this made a high fashion statement while selling an actual attribute of the product.