This outdoor campaign for Coppertone reimagined the brand’s iconic illustration of the little girl and dog—asking what she might look like all grown up. The goal was to honor Coppertone’s legacy while bringing it forward with contemporary writing and tone.

Working with writer a top writer, we created a playful, lighthearted message that gently reminded sunbelt vacationers of the very real risks of overexposure—delivered in a way that felt true to the brand’s warmth and humor.