Brand Identity Systems
Brand identity is more than a logo — it’s a system that signals trust, clarity, and intent.
The work below reflects identity systems and marks designed to communicate meaning quickly, scale across environments, and support brands where credibility matters.
A Unified Brand System for Brain Health
Over a multi-year engagement, I was brought in to unify a 35-year-old organization that had grown organically across multiple divisions, each with its own identity, tone, and operating culture. The challenge wasn’t redesign—it was alignment.
I led the creation of a shared brand architecture that allowed distinct business units to maintain autonomy while presenting a cohesive, credible system to patients, partners, and clinicians. This included developing a scalable logo system, visual language, and usage standards that could function across clinics, education, products, nonprofit initiatives, and live environments.
The result was a unified brand ecosystem—one that improved clarity, reduced fragmentation, and enabled teams to work together under a common visual and strategic framework.
A Brand Identity Built for Trust and Accessibility
Centrum Health required a brand identity that could establish trust quickly, scale across diverse patient populations, and remain distinct within a highly competitive healthcare landscape.
I led the development of a clear, accessible identity system designed to feel modern, human, and credible—balancing clinical confidence with warmth and approachability. The goal was not decoration, but clarity: a visual system that patients could recognize, understand, and feel comfortable engaging with across digital and physical environments.
The resulting identity provided a flexible foundation for clinics, communications, and future growth—built to function consistently across language, culture, and care settings.
Core color system designed for clarity, accessibility, and calm
A Mark Built on Simplicity and Precision
