Awareness That Refuses to Be Ignored.

By pairing a stark, unavoidable visual with a blunt, factual headline, the work reframed diabetes as what it truly is: one of the most lethal and under-acknowledged health crises in America. The imagery transformed an everyday object into a symbol of consequence—forcing the viewer to stop, process, and confront reality in a matter of seconds.

Rather than relying on dense copy or emotional appeals, the campaign focused on clarity, contrast, and restraint—making it highly effective in outdoor and high-traffic environments where attention is earned, not given.