When I joined the Amen brands, their four divisions — Amen Clinics, BrainMD, Amen University, and the Change Your Brain Foundation — needed more than a new look. They needed a single, scalable brand system.

Over two years, I led that transformation: aligning teams, consolidating assets, and delivering the first cohesive brand architecture in the organization’s history. The result was a unified identity — one logo system, one voice, one story — built to connect science, empathy, and storytelling.

Amen Clinics stands apart by using SPECT brain imaging to identify biological issues before creating care plans. Communicating that breakthrough required clarity, emotion, and scale.

I led a lean, cross-functional team to build digital campaigns, testimonial films, and a restructured ad strategy that elevated awareness and trust.