Victory Motorcycles
Victory Motorcycles
If You Ride One, You’ll Own One.
While collaborating with Tattoo Projects, the agency landed Victory Motorcycles. I presented multiple campaign directions, and this concept was the one the client chose to bring to life.
Victory riders all said the same thing: the feeling you get from just one ride is unlike anything else on the road. The client summed it up perfectly — “If you ride one, you’ll own one.” That insight became the backbone of the campaign.
The goal was clear: separate Victory from every other motorcycle brand without falling into clichés. We built work that felt sophisticated, modern, and unapologetically bold — letting the emotional pull of the ride do the selling.
The result was a distinctive, premium voice that stood apart in a crowded category.
The campaign contributed to increased sales momentum and sustained growth over a two-year period, reinforcing Victory’s position as a brand for riders who wanted something different.
Role
Creative Director / Designer / Final Retouching
I led creative direction and design for the campaign, refining the visual language and overseeing final execution to ensure the work delivered on both emotional impact and brand clarity.
