During my time at Ronin Advertising, we helped announce the arrival of the Super Bowl in Miami in partnership with the South Florida Super Bowl Host Committee. Featuring the legendary Don Shula and iconic Florida imagery, the campaign delivered a fun, high-impact presence across South Florida—spanning TV, outdoor, posters, and banners.

Despite the heat and long shoot days, Shula was fully engaged and all business. The result was a memorable, city-wide moment that matched the energy and pride surrounding the event.