Working with Tattoo Projects on Sheetz, (a chain of gas stations/restaurants that make life easier for the working class) we delivered this modern spin on a classic style that captured their first rate service with a smile and real patriotic Americana of yesteryear. Most importantly, it sent a message of SHEETZ famous good old fashioned WORK ETHIC and tied in nicely with their existing logo and graphics. During this time the economy was struggling and we wanted to let customers know Sheetz is WORKING HARD for them 24 hours a day and the vintage theme was carried throughout every communication with a modern twist.