Element is a technologically advanced luxury condominium residence in downtown Tampa Florida. Collaborating with Ronin Advertising I created this striking campaign with the knowledge the building actually recognizes you and activates art, music, temperature and light preferences at your every arrival. It literally becomes you. From the moment you stepped through the door you were immediately embraced in your personally chosen element. Ann Trondle Price was the writer and we developed this perfect statement together. A campaign that still stands up against the very competitive and often repetitious advertising of this category. This made a high fashion statement while selling a distinct attribute of this amazing luxury residence.