During the economic fallout of 2008, thousands of banks closed their doors and the few survivors couldn’t approve loans simply because they weren’t financially able to due to a lack of liquidity. Bank United however, was very well funded and had money to loan and openings to hire frustrated or recently fired employees. Working with Out of the Blue Advertising I coined the campaign tagline UNITED WE STAND. It was a perfect time for a bank to make this statement and announce BANK UNITED was ready to do business. This campaign was designed to attract new bank employees and the extended campaign below delivered a message that Bank United was ready to bring your business plans to life NOW with bold clear messages and bright hopeful imagery.